Google Ads | PPC Management Services

Rarely. We audit existing performance data first, since historical conversion volume is valuable for automated bidding, and restructure around what's working rather than discarding it by default.

We lean on phrase and exact match for control over spend, using broad match selectively where conversion data and negative keyword lists are strong enough to keep it from wasting budget.

The scope is shaped around the service outcome and can include Account structure and keyword architecture, Conversion tracking audit and setup, Ad copy writing and testing, Negative keyword management. We confirm the exact priorities, dependencies and handoff before implementation begins.

This is core Search campaign management — the account structure, keyword strategy, and bidding decisions that determine whether Google Ads spend produces qualified leads or just clicks. It's the starting point for most paid search engagements. The service is most useful when the team has a clear business goal and wants a maintainable solution rather than a short-term patch.

Usually, yes. We begin with a focused review of the existing setup, dependencies, performance and constraints, then separate quick wins from work that needs a deeper rebuild.

Timing depends on the starting point, scope, approvals and integrations. After the initial review, we break the work into clear milestones so the team knows what is happening, what is needed and when progress can be assessed.

Budget concentrated on keywords and ad groups proven to convert, not spread evenly across everything Conversion data accurate enough to trust for bidding decisions Ad copy that improves over time through structured testing rather than guesswork We use those intended outcomes, along with qualified enquiries and user behaviour where relevant, to guide measurement and iteration.