Google Shopping | Google Ads Management

We typically rewrite titles to lead with the attributes shoppers search for, fill missing GTIN and attribute fields that limit visibility, and fix image and pricing issues that trigger disapprovals, all of which directly affect impression volume.

The same feed powers both standard Shopping and Performance Max, so feed quality work benefits either campaign type. We advise on which structure suits your catalogue and reporting needs.

The scope is shaped around the service outcome and can include Merchant Center feed audit and optimisation, Product title and attribute structuring, Campaign segmentation by category, margin, or priority, Bid strategy management. We confirm the exact priorities, dependencies and handoff before implementation begins.

Shopping performance is decided largely before a campaign ever launches — in the Merchant Center feed. This service focuses on feed quality alongside campaign structure and bidding for e-commerce catalogues of any size. The service is most useful when the team has a clear business goal and wants a maintainable solution rather than a short-term patch.

Usually, yes. We begin with a focused review of the existing setup, dependencies, performance and constraints, then separate quick wins from work that needs a deeper rebuild.

Timing depends on the starting point, scope, approvals and integrations. After the initial review, we break the work into clear milestones so the team knows what is happening, what is needed and when progress can be assessed.

Higher-quality product listings that qualify for more relevant searches Budget weighted toward the products and categories that produce the best margin and revenue Fewer feed disapprovals and policy issues interrupting campaign delivery We use those intended outcomes, along with qualified enquiries and user behaviour where relevant, to guide measurement and iteration.